brandonsoros91
New Member
I see a number of B2B marketers adopting a more targeted approach, but I've recently seen a lot of chatter about leveraging ABM intent data to identify accounts that are actually doing research on a solution. This can give sales teams an opportunity to reach out to the right prospects at the right time, thus avoiding wasting their time on prospects that aren't ready to buy. What about you? Are you using it? Are you coupling it with predictive analytics or account scoring? How are you using it to improve your campaign ROI? I think it'd be great to hear how others are utilizing these insights to better align their marketers and sellers. I'd love to share what has been working or not working and how we may collectively improve upon our targeting strategies.