brandonsoros91
New Member
Has anyone recently spent any time thinking through and optimizing their demand gen funnel ? Demand gen feels more complicated these days. There are so many touchpoints an buyer interacts and engages with prior to a decision that occurred before a purchase decision or to move a prospect to account-based marketing. A good funnel incorporates awareness, nurturing and conversion activities, but can overlap with post-purchase engagement. We would be looking at a journey, not a funnel. There is nothing linear about this path, segmentation, personalization and timing are what matters. Marketers are evolving from pure content, data-driven engagement and automation tactics. How are we bridging (alignment) sales and marketing and defining the new and existing funnel to consistently improve ROI or efficiency?