sports betting ads

I remember the first time I ran a few sports betting ads and sat staring at the dashboard, wondering what I was actually supposed to feel good about. Clicks were coming in, numbers were moving, and yet I couldn't tell if anything was truly working. It felt like watching a bunch of stats fly by...

I’ve been running sports betting ads for a while now, and one debate keeps popping up whenever I talk with other marketers: should you stick with Google Ads, or go with other ad networks? Everyone’s got their own take, but the more I’ve tested, the more I realize there’s no one-size-fits-all...

I’ve been thinking a lot lately about sports betting ads and how tricky it can be to figure out which creative formats actually grab attention. I mean, it seems like every time I scroll through my feed or check out a website, there’s some new style of ad popping up. Some are flashy, some are...