ipl advertising

Every IPL season, I see the same thing happen—budgets go up, expectations go even higher, and somehow results don’t always follow. It made me wonder: is IPL advertising really that effective, or are we just getting caught up in the hype? I’ve been on both sides—burning budget fast and later...

Is it just me, or does IPL advertising feel like both the biggest opportunity and the easiest way to burn money at the same time? Every year, I go in thinking this will be the season I finally crack high ROI… and every year there’s some new surprise. Either the traffic looks great but doesn’t...