ipl ads

I’ve been wondering about this for a while—does IPL advertising really bring solid results for fantasy sports apps, or is it just one of those things everyone does because the hype is too big to ignore? Every year during IPL season, it feels like every other ad is about some fantasy league or...

Is it just me, or does IPL advertising feel like both the biggest opportunity and the easiest way to burn money at the same time? Every year, I go in thinking this will be the season I finally crack high ROI… and every year there’s some new surprise. Either the traffic looks great but doesn’t...