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I wanted to share something I learned recently about building patient acquisition funnels with healthcare advertising. At first, it felt really confusing. There’s a lot of talk online about funnels and conversion, but actually setting one up in a healthcare context seemed intimidating. I kept...

I've been curious for a while about why some healthcare ads actually seem to work and bring real results, while so many others just sit there and don't make any difference. I was helping a small clinic recently, and we kept testing ads without knowing if anything would actually pay off. It felt...