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The effectiveness and relevance of b2b appointment setting remains a contested issue among experts. Proponents of appointment setting argue that it enables sales teams to work on prequalified leads which, in turn, saves time and increases conversion rates. On the other hand, some experts feel...

In the context of modern digital marketing, businesses are constantly searching for ways to effectively engage and communicate with their target audience. EDM blasts are professionally crafted emails that are integral to the marketing strategy and are aimed at capturing and holding the attention...